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During the recent decades, the world is moving toward consumerism. In this arena, people do not have a choice but to become wooed by the constant advertisements on the media and comply with the latest fashion they are presented with on the social media. In my stance, this trend could be dreadfully disadvantageous for the young generation in that they would become shallow and inconsiderate of what really matters. Consumerism, one of today's most pressing issues, routes is rooted infrom the giant corporations' unsatisfiable thirst for profit. Therefore, people unknowingly become part of the game the world's financial leaders have planned for them. The fashion industry is therefore moving toward fast-fashion, the modern equivalent of fast-food for fashion, which leads people to comply with the constantly changing trends and buy more. The young generation being under peer pressure and feeling the urge to fit in and be popular, spends hours and hours going from one shopping mall to another. Admittedly, being fashionable and attractive, is an inseparable part of being young and is not all bad. However, it should not become the sole field of interest and the source of confidence and interpretation of one's self. Young people should be led to spend their leisure time more wisely learning new skills or developing their mental and physical state through sports and meditation. To sum it up, the young generation needs to be more sensitive as to how they spend their time during the prime of their lives, gaining as much knowledge and skills possible for their future years. To that end, social attempt is required to encourage the young toward more valuable activities rather than the shallow ones such as shopping.

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